Real challenges. Structured thinking. Tangible results.

From complexity to measurable performance.

From strategic challenges to real business results

Real-world marketing transformation, not theory

Our use cases showcase how Meridian Marketing supports leadership teams in transforming their marketing organisations, improving performance, and restoring clarity across complex ecosystems.

Each case study highlights:
1. a clear business challenge,
2. a strategic and operational solution,
3. and measurable business impact.

From global automotive launches to international marketing transformation programs, our experience spans strategy, media, data, content, and organisational design.

Global FMCG

Client: Pernod Ricard ASIA
Challenge
Understanding true channel effectiveness across brands and markets.

Solution
Marketing Mix Modelling across historical performance and sales data.

Result
+12% ROS improvement through budget reallocation and portfolio optimisation.

Automotive & Mobility

Client : Peugeot
Challenge
Reinvent a traditional car launch into a fully programmatic digital-first strategy.
Solution
Orchestrated 100+ full-funnel digital activations across the entire consumer journey.
Result
Record digital budget allocation · “Car of the Year” award · New launch benchmark.

E-commerce

Client : Amazon Belgium
Challenge
Low customer repeat after first purchase.

Solution
Created an automated loyalty scheme, ensuring customers use our site to the fullest and shop repeatedly across categories. Participants worked through different levels, qualifying for increasing discounts and experiences.

Result
+337% email CTR
+18% conversion vs benchmarks

Facing similar challenges?


Let’s explore how Meridian Marketing can help you structure your marketing ecosystem, clarify decision making, and unlock measurable business performance.
Request a strategic consultation
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